| Author 1: | Ien Ang | |
| Title: | Desperately Seeking the Audience | |
| Published in: | ||
| Edited by: | ||
| Place: | London | |
| Publisher: | Routledge | |
| Year: | 1991 | |
| Vol./No./Date: | ||
| Pages: | ||
| Location: | UB Tü: 31 A 22324 | |
| Synopsis: | This contribution to the 'audience debate' goes beyond the statistics produced by television corporations to open up new avenues for understanding television audiences. Looking closely at both American and European approaches to TV audiences, Ien Ang suggests that viewers should not be regarded as objects to be controlled, but as active social subjects who engage with television in various and contradictory ways. | |
| Keyword 1: | audience | |
| Keyword 2: | television | |
| Keyword 3: | USA | |
| Keyword 4: | Europe | |
| Keyword 5: | BBC | |
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